Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement

Social media marketing is essential for businesses, and this book provides a comprehensive guide to effective strategies with updated information and case studies from industry leaders. It offers a structured approach to planning, delivering, and measuring social media's impact, including identifying audience segments, maximizing social search, enhancing reputation management, managing influencers, selecting channels, and using technology.

Format: Paperback / softback
Length: 296 pages
Publication date: 03 October 2023
Publisher: Kogan Page Ltd

Social media marketing has become an essential component for businesses, and this comprehensive book provides a comprehensive guide to effective strategies. With the rapid growth of social media and content marketing, organizations face challenges in determining the most suitable channels to invest in and maximizing their impact. Social Media Strategy offers a structured approach to executing successful campaigns, covering key aspects such as identifying and targeting audience segments, optimizing social search, enhancing reputation management, managing a diverse influencer portfolio, selecting the appropriate channels for organic and paid social, implementing a process and structure to enhance efficiencies, and utilizing appropriate technology, including AI.

The book includes new and updated interviews and case studies from industry leaders, influencers, and brands, including TUI, Greggs, Lego, Ryan Air, National Geographic, and others. It offers practical insights and best practices, along with downloadable templates, to help businesses navigate the complexities of social media marketing and achieve long-term business development.

Whether you are a marketing professional, business owner, or aspiring social media enthusiast, Social Media Strategy is a valuable resource that will help you thrive in the digital landscape. By implementing the strategies outlined in this book, you can maximize your social media presence and drive meaningful results for your organization.

Weight: 458g
Dimension: 156 x 233 x 21 (mm)
ISBN-13: 9781398609990
Edition number: 2 Revised edition