Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021

The book provides an up-to-date overview of research and insights into Islamic business practices, including consumer behavior, services marketing, Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. It is helpful for researchers and business consultants interested in doing business in Islam-oriented regions.

Format: Hardback
Length: 274 pages
Publication date: 02 January 2023
Publisher: Springer International Publishing AG

The 12th Global Islamic Marketing Conference (June 2021) proceedings are compiled in this book, offering a comprehensive overview of research and insights into Islamic business practices and marketing strategies. The chapters cover various topics, including understanding Muslim consumer behavior, services marketing, the implications and implementation of Halal business practices, social media marketing, e-commerce strategies, and overall business strategy. Researchers interested in the field's specialties will find this book invaluable, as will business consultants seeking to gain a deep understanding of conducting business in Islam-oriented regions.

The 12th Global Islamic Marketing Conference (June 2021) proceedings are compiled in this book, offering a comprehensive overview of research and insights into Islamic business practices and marketing strategies. The chapters cover various topics, including understanding Muslim consumer behavior, services marketing, the implications and implementation of Halal business practices, social media marketing, e-commerce strategies, and overall business strategy. Researchers interested in the field's specialties will find this book invaluable, as will business consultants seeking to gain a deep understanding of conducting business in Islam-oriented regions.

Weight: 594g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031186622
Edition number: 1st ed. 2023