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Rebranding: A Guide for Historic Houses, Museums, Sites, and Organizations

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Management number 201819448 Release Date 2025/10/08 List Price $36.69 Model Number 201819448
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Rebranding a small historic house museum or historical society to appeal to a younger, more diverse audience can help increase engagement and attract new visitors. Consider renaming the organization or developing a new look to make it more appealing.

Format: Hardback
Length: 184 pages
Publication date: 11 March 2022
Publisher: Rowman & Littlefield


If you are a member of the leadership team of a small historic house museum or historical society, you may want to consider rebranding - either renaming your organization or developing a new look - to make your organization more appealing to a younger, more diverse audience. Here's a guide to doing that:

Rebranding can be a powerful way to attract new visitors and members to your organization. It can also help you to better communicate your mission and values to your existing audience.

To rebrand, you first need to identify the key elements of your organization's identity, such as its name, logo, and messaging. You then need to assess how these elements are currently perceived by your target audience and determine how you can change them to better reflect your organization's values and mission.

One way to rebrand is to rename your organization. This can be a daunting task, but it can also be an opportunity to create a new identity that is more appealing to your target audience. You may want to consider using a name that is more concise, easy to remember, and that reflects the history and culture of your organization.

Another way to rebrand is to develop a new logo or visual identity. This can be a visual representation of your organization's values and mission that can be used on all of your marketing materials, including your website, social media, and print materials. You may want to consider using bold colors, simple typography, and images that reflect the history and culture of your organization.

In addition to rebranding your organization's identity, you may also want to consider changing your messaging. This can include changing the language that you use to communicate with your target audience, as well as the tone and style of your messaging. You may want to consider using language that is more accessible and inclusive, as well as using images and videos that reflect the diversity of your audience.

Rebranding can be a complex and time-consuming process, but it can also be a rewarding one. By identifying the key elements of your organization's identity and developing a new look and messaging that are more appealing to your target audience, you can help to grow your organization and better communicate your mission and values.

In conclusion, if you are a member of the leadership team of a small historic house museum or historical society, you may want to consider rebranding to make your organization more appealing to a younger, more diverse audience. By identifying the key elements of your organization's identity and developing a new look and messaging that are more appealing to your target audience, you can help to grow your organization and better communicate your mission and values.

Weight: 481g
Dimension: 227 x 161 x 19 (mm)
ISBN-13: 9781538148891


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