Paid Attention: Innovative Advertising for a Digital World
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Product details
| Management number | 201820156 | Release Date | 2025/10/08 | List Price | $15.31 | Model Number | 201820156 | ||
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The advertising attention marketplace is a complex and ever-changing landscape, and Paid Attention provides a comprehensive guide to help businesses navigate it and succeed. The second edition includes new chapters on attention spans and online advertising trends, as well as case studies on compelling brand ideas.
Format: Paperback / softback
Length: 240 pages
Publication date: 03 November 2021
Publisher: Kogan Page Ltd
The advertising attention marketplace is a complex and ever-evolving landscape, where the rules have undergone significant transformations over the past decade. To effectively capture the attention of your target audience and secure commercial stability in the dynamic digital realm, it is crucial to stay informed and adapt your strategies accordingly. Paid Attention, the ultimate guide to advertising, offers fresh and innovative insights into the world of advertising ideas. It delves into the definition, evolution, and practical applications of advertising concepts to ensure business stability in a constantly changing digital environment.
Packed with real-world examples of successful advertising campaigns from renowned brands such as Google, Sony, and Old Spice, this second edition provides a robust framework for influencing human behavior and offers best practices in brand behavior and effective communication. Additionally, the book includes two new chapters that explore the latest evidence regarding attention spans and trends in online advertising, as well as new case studies highlighting compelling brand ideas.
In a world where consumers are overwhelmed with information, it is essential to gain control and make your voice heard in the crowded attention marketplace. Paid Attention empowers you with the knowledge and tools to navigate this complex landscape, enabling you to stand out and achieve your marketing objectives. Whether you are a business professional, marketer, or simply interested in understanding the dynamics of advertising, this comprehensive guide is a valuable resource for achieving success in today's competitive environment.
Weight: 372g
Dimension: 156 x 232 x 16 (mm)
ISBN-13: 9781398602502
Edition number: 2 Revised edition
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