Marketing Management
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Product details
| Management number | 201814899 | Release Date | 2025/10/08 | List Price | $45.02 | Model Number | 201814899 | ||
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Format: Paperback / softback
Length: 808 pages
Publication date: 12 June 2024
Publisher: Pearson Education Limited
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
Weight: 1669g
Dimension: 275 x 210 x 25 (mm)
ISBN-13: 9781292727035
Edition number: 5 ed
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