Managing Start-ups for Success: Entrepreneurship in Difficult Times

This book provides valuable insights and strategies for building a new business venture,covering topics such as innovation, growth, marketing, and managing uncertainties in the business environment. It offers examples and case studies from both small and large businesses and reflects on the business and entrepreneurship ecosystem in India. It is a valuable resource for entrepreneurs, professionals, and scholars of business administration and financial sciences.

Format: Paperback / softback
Length: 316 pages
Publication date: 06 July 2021
Publisher: Taylor & Francis Ltd

The recent surge in global economics and the dynamic industrial landscape has provided a fertile ground for the emergence of new enterprises and start-ups. This insightful book adeptly identifies the myriad challenges involved in transforming an idea into a marketable product. It sheds light on effective strategies for staying ahead of the curve in innovation, designing innovative growth, improvement, and marketing approaches, and navigating the ever-evolving business environment, market dynamics, and other uncertainties. The volume is brimming with real-life examples and case studies from both small and large businesses, offering valuable insights into the business and entrepreneurship ecosystem, the opportunities and challenges in India, entrepreneurship and women, e-commerce, the next generation of entrepreneurs, and exit strategies for entrepreneurs. Serving as a vital resource for entrepreneurs, professionals in business management, marketing communications, and scholars of business administration and finance, this book, authored by an industry expert, presents a wealth of fresh and proven approaches, examples, and lessons for fostering innovative thinking and pioneering new business ventures.

Weight: 540g
Dimension: 155 x 235 x 33 (mm)
ISBN-13: 9780367433468