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Integrated Advertising, Promotion, and Marketing: Communicating in a Digital World
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Product details
| Management number | 201816113 | Release Date | 2025/10/08 | List Price | $22.68 | Model Number | 201816113 | ||
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The book discusses integrated marketing communication (IMC), its history, strategic importance, and social and cultural factors that enhance its effectiveness. It covers various communication forms used by business organizations and presents considerations for each major media format. It is a valuable resource for students, scholars, and marketing professionals.
Format: Paperback / softback
Length: 366 pages
Publication date: 17 November 2023
Publisher: Taylor & Francis Ltd
Integrated Marketing Communication (IMC): A Comprehensive Guide
Weight: 586g
Dimension: 155 x 235 x 25 (mm)
ISBN-13: 9781032603100
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