Empowered: Ordinary People, Extraordinary Products

The top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla have a record of consistent innovation due to their ability to enable their people to work together to solve hard problems and create extraordinary products. This is achieved through recruiting and coaching the members of product teams, creating an inspiring product vision, and translating that strategy into action by empowering teams with specific objectives. EMPOWERED provides leaders with the skills and knowledge needed to become the leader their team and company needs to survive and thrive.

Format: Hardback
Length: 432 pages
Publication date: 07 December 2020
Publisher: John Wiley & Sons Inc

The top tech product companies, such as Amazon, Apple, Google, Netflix, and Tesla, have a remarkable record of consistent innovation. While some believe that these companies' success is attributed to their ability to attract and retain top talent, the real advantage lies in their approach to collaboration and problem-solving.

As legendary Silicon Valley coach Bill Campbell once said, "Leadership is about recognizing that there's greatness in everyone, and your job is to create an environment where that greatness can emerge."

The goal of EMPOWERED is to provide leaders in product management, product design, or engineering with the tools and strategies they need to create an environment where their teams can thrive and innovate.

Marty Cagan and Chris Jones, partners at The Silicon Valley Product Group, have spent years studying the best practices of the most consistently innovative companies in the world. In EMPOWERED, they delve into the reasons why most companies fail to fully leverage the potential of their people to innovate: product leadership.

The book covers various topics, including what it means to be an empowered product team, how this differs from traditional "feature teams," recruiting and coaching product team members, creating an inspiring product vision, and developing an insights-driven product strategy. It also emphasizes the importance of empowering teams with specific objectives and problems to solve rather than focusing solely on features.

By implementing these practices, leaders can foster a culture of innovation and collaboration within their teams, leading to the creation of extraordinary products that disrupt industries and drive growth. EMPOWERED is a valuable resource for anyone looking to build high-performing product teams and drive innovation within their organizations.

Weight: 770g
Dimension: 164 x 236 x 32 (mm)
ISBN-13: 9781119691297