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Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses

Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses

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Product details

Management number 201815068 Release Date 2025/10/08 List Price $45.37 Model Number 201815068
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 174 pages
Publication date: 14 May 2024
Publisher: Anthem Press

This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

Weight: 412g
Dimension: 159 x 237 x 20 (mm)
ISBN-13: 9781839982859

Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses

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