Behavioural Business: The Psychology of Decisions in Economy, Business and Policy Contexts
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Product details
| Management number | 201816897 | Release Date | 2025/10/08 | List Price | $54.58 | Model Number | 201816897 | ||
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This book explores the application of psychology and behavioral science to decision-making in business, management, and policy, positioning behavioral business as a powerful approach to contemporary business and policy issues. It introduces behavioral interventions in diverse and multi-cultural workplaces, organizational design, financial advising, public policy, and business creativity, and showcases state-of-the-art knowledge from experts in the Behavioural Business Lab at RMIT University.
Format: Hardback
Length: 222 pages
Publication date: 11 April 2023
Publisher: Springer Verlag, Singapore
This comprehensive book delves into the dynamic realm of behavioral business, shedding light on its emerging significance as a powerful application of psychology and behavioral science to decision-making in various domains, including business, management, and policy. By positioning behavioral business as a distinct field from both behavioral economics and psychology, it offers a fresh perspective on behavioral interventions in policy and business.
The book introduces this novel area and showcases its contributions to a range of critical contemporary business and policy issues. These include behavioral insights for managers in diverse and multicultural workplaces, organizational designers, interventions, products, and services, financial advisors, public policy makers, business creatives, and entrepreneurs, as well as charity and NGO practitioners.
The authors, who are members of the Behavioral Business Lab at RMIT University in Australia, have compiled state-of-the-art knowledge in their respective areas of expertise. This book appeals to advanced students in related subjects, as well as academics and policy makers seeking to gain insights and apply behavioral insights to their respective fields.
In conclusion, this book serves as a valuable resource for anyone interested in exploring the intersection of psychology, behavioral science, and business, providing a comprehensive and insightful examination of the emerging field of behavioral business.
Weight: 518g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811955457
Edition number: 1st ed. 2023
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