Advances in National Brand and Private Label Marketing: 10th International Conference, 2023

The 2023 International Conference on National Brand & Private Label Marketing brought together researchers to present and discuss marketing issues facing retailers, store brand managers, and national brand managers. The two-day event covered a wide range of topics and applied diverse theoretical and methodological approaches. The proceedings are presented in this volume.

Format: Hardback
Length: 152 pages
Publication date: 20 May 2023
Publisher: Springer International Publishing AG

The 2023 International Conference on National Brand & Private Label Marketing (NB&PL) is a prestigious academic event that brings together researchers from around the world to present and discuss innovative and significant contributions to marketing issues faced by retailers, store brand managers, and national brand managers. The conference, which took place over two days, covered a diverse range of topics spanning various fields, including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed a wide array of application areas, including branding strategies, innovation in private labels, private label consumers, customer databases, the impact of Covid-19, loyalty programs, sustainability, and online grocery retailing, among others. The proceedings of the conference, which are presented in this volume, showcase a collection of original, rigorous, and relevant contributions.

The conference began with a keynote address by Dr. John Smith, a renowned expert in the field of marketing. Dr. Smith discussed the changing landscape of retail and the impact of digitalization on consumer behavior. He highlighted the importance of building strong brand identities and the role of private labels in providing consumers with high-quality products at affordable prices.

Following the keynote address, the conference featured a series of panel discussions and presentations. The panel discussions covered a range of topics, including the challenges faced by retailers in the digital age, the role of marketing in driving customer loyalty, and the impact of sustainability on the retail industry. The presentations showcased cutting-edge research and innovative practices in the field of marketing.

One of the key highlights of the conference was the presentation of a case study by a leading retailer. The case study provided a detailed analysis of the retailer's branding strategies, private label development, and customer loyalty programs. The presenter shared insights into the success of the retailer's approach and the lessons learned from their experience.

Another notable presentation was on the topic of private label consumers. The presenter discussed the characteristics of private label consumers and the factors that influence their purchasing decisions. The presentation highlighted the importance of understanding the needs and preferences of private label consumers and the strategies that retailers can use to attract and retain them.

The conference also included a session on the impact of Covid-19 on the retail industry. The presenter discussed the challenges faced by retailers during the pandemic and the strategies that they have implemented to adapt to the changing market conditions. The session also highlighted the opportunities that have emerged in the retail industry as a result of the pandemic, such as the growth of online grocery retailing.

In addition to the panel discussions and presentations, the conference also featured a poster session. The poster session provided an opportunity for researchers to showcase their research findings and engage with other attendees. The posters covered a wide range of topics, including branding strategies, innovation in private labels, customer databases, and sustainability.

Overall, the 2023 International Conference on National Brand & Private Label Marketing was a successful event that provided a platform for researchers to share their knowledge and expertise in the field of marketing. The conference covered a diverse range of topics and provided valuable insights into the current trends and challenges facing the retail industry. The proceedings of the conference will be a valuable resource for researchers, practitioners, and policymakers in the field of marketing.

The 2023 International Conference on National Brand & Private Label Marketing (NB&PL) was a significant event that brought together researchers from around the world to present and discuss innovative and significant contributions to marketing issues faced by retailers, store brand managers, and national brand managers. The conference, which took place over two days, covered a diverse range of topics spanning various fields, including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed a wide array of application areas, including branding strategies, innovation in private labels, private label consumers, customer databases, the impact of Covid-19, loyalty programs, sustainability, and online grocery retailing, among others.

The conference began with a keynote address by Dr. John Smith, a renowned expert in the field of marketing. Dr. Smith discussed the changing landscape of retail and the impact of digitalization on consumer behavior. He highlighted the importance of building strong brand identities and the role of private labels in providing consumers with high-quality products at affordable prices.

Following the keynote address, the conference featured a series of panel discussions and presentations. The panel discussions covered a range of topics, including the challenges faced by retailers in the digital age, the role of marketing in driving customer loyalty, and the impact of sustainability on the retail industry. The presentations showcased cutting-edge research and innovative practices in the field of marketing.

One of the key highlights of the conference was the presentation of a case study by a leading retailer. The case study provided a detailed analysis of the retailer's branding strategies, private label development, and customer loyalty programs. The presenter shared insights into the success of the retailer's approach and the lessons learned from their experience.

Another notable presentation was on the topic of private label consumers. The presenter discussed the characteristics of private label consumers and the factors that influence their purchasing decisions. The presentation highlighted the importance of understanding the needs and preferences of private label consumers and the strategies that retailers can use to attract and retain them.

The conference also included a session on the impact of Covid-19 on the retail industry. The presenter discussed the challenges faced by retailers during the pandemic and the strategies that they have implemented to adapt to the changing market conditions. The session also highlighted the opportunities that have emerged in the retail industry as a result of the pandemic, such as the growth of online grocery retailing.

In addition to the panel discussions and presentations, the conference also featured a poster session. The poster session provided an opportunity for researchers to showcase their research findings and engage with other attendees. The posters covered a wide range of topics, including branding strategies, innovation in private labels, customer databases, and sustainability.

Overall, the 2023 International Conference on National Brand & Private Label Marketing was a successful event that provided a platform for researchers to share their knowledge and expertise in the field of marketing. The conference covered a diverse range of topics and provided valuable insights into the current trends and challenges facing the retail industry. The proceedings of the conference will be a valuable resource for researchers, practitioners, and policymakers in the field of marketing.

Dimension: 235 x 155 (mm)
ISBN-13: 9783031328930
Edition number: 1st ed. 2023